An insurance brokerage that grew purchases by 83% over two years while cutting cost per acquisition by 36%.
Challenge
The broker needed to lift digital advertising efficiency, grow new client volume and bring down acquisition costs in a competitive, price-sensitive category.
Solution
JKonsult delivered focused Google Ads optimisation - conversion-rate-led bidding, tighter keyword coverage and smarter budget allocation across campaign types.
Results
+83%
Purchase growth
-36%
Cost per acquisition reduction
3x
Monthly purchase volume
What these numbers do not show: over a two-year period the market and the company itself also affect the result, and the published data does not show how much of it is down to the ad account. The starting volume is not published.
Jānis Kursītis
CEO, JKonsult
Good results start with an audit and a clear goal, not guesswork. We measure, test and focus the budget on what actually works.