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Google Ads
Insurance brokers
An insurance brokerage that grew purchases by 83% over two years while cutting cost per acquisition by 36%.
Challenge
The broker needed to lift digital advertising efficiency, grow new client volume and bring down acquisition costs in a competitive, price-sensitive category.
Solution
JKonsult delivered focused Google Ads optimisation - conversion-rate-led bidding, tighter keyword coverage and smarter budget allocation across campaign types.
Results
+83%
Purchase growth
-36%
Cost per acquisition reduction
3x
Monthly purchase volume
In the first weeks purchase volume ran roughly 2-3 times higher than in the same period before we started, and cost per acquisition dropped at the same time.