Broad audience reach
YouTube reaches more than 70% of internet users in Latvia. It is the channel where your audience spends time - and where your competitors are not yet active.
YouTube advertising - video campaigns that convert
In-stream, bumper and discovery formats under one strategy. Brand awareness and conversions with precise targeting.
In advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
YouTube Ads since 2016
WHAT YOUTUBE ADVERTISING IS
Video that works as a sales tool - not just a brand asset
YouTube is the second-largest search engine in the world. In Latvia the platform has more than 1 million monthly active users. It is not just entertainment - it is a channel where your audience actively looks for solutions.
We run YouTube campaigns as part of the Google Ads ecosystem - with precise targeting, measurable return and a clear strategy:
- In-stream ads - skippable and non-skippable video before or between content
- Bumper ads - 6-second format with maximum recall
- Discovery ads - appear in YouTube search and recommendations
- Shorts ads - vertical format for a mobile audience
Each format serves a specific purpose. We choose the combination that fits your business - not the one that is easiest.
Broad audience reach
YouTube reaches 70%+ of Latvia's internet users every month.
Video impact
Video persuades more effectively than text or images.
Precise targeting
Audiences by interests, search history and demographics.
Measurable results
Every view, click and conversion is tracked in real time.
BENEFITS
Why YouTube advertising works
Video format impact
Video persuades better than text. The viewer sees your product in action, hears a customer testimonial, feels the brand personality. That shortens the path to a decision.
Precise targeting
Interests, remarketing, custom audiences, life events, in-market segments. YouTube lets you reach people actively searching for your category - or who have already visited your site.
PROCESS
How we run YouTube campaigns
01
Week 1
Strategy and audience
We define the target audience, choose formats and prepare a creative brief. If you do not yet have a video, we help with production or adapt your existing material.
02
Week 2
Campaign build
We create the campaign structure, set goals and add conversion tracking. Each format is a separate campaign with its own budget and objective.
03
Every month
Optimisation and reporting
We analyse views, VTR and conversions. We adjust audiences, budgets and creative. Weekly check-in call plus a monthly business report.
QUESTIONS
Frequently asked questions about YouTube advertising
How much does YouTube advertising cost in Latvia?
YouTube advertising in Latvia starts from €0.01-€0.05 per view (CPV). The average cost depends on the target audience, format and competition. Agency management starts from €400+VAT per month; the ad spend is agreed individually.
What YouTube ad formats are available?
The main formats: in-stream (skippable and non-skippable), bumper ads (6 seconds), discovery ads (appear in search and recommendations), and Shorts ads. Each format has its own purpose - awareness, consideration or conversion.
How do you measure YouTube advertising performance?
We measure views, view-through rate (VTR), clicks to the landing page, conversions and brand awareness lift. Google Ads provides full analytics, including audience reach and frequency.
Does YouTube advertising work for small businesses?
Yes. YouTube allows precise targeting by interests, demographics and remarketing lists. With €300-€500 of ad spend per month you can reach a specific audience in Latvia. A Hollywood budget is not required - even a simple, honest video can work.
What is the minimum budget for a YouTube campaign?
Technically, there is no minimum. In practice we recommend at least €300 per month in ad spend so the campaign has enough data to optimise and meaningful audience reach. For smaller budgets we focus on a single format and a narrow audience.
Let us get started
Show your business in video
30 minutes. No commitment. We will talk through whether YouTube advertising fits your business.