Awareness campaigns
Brand recognition and reach. We introduce new audiences to your brand with video, images and carousels - so people know you exist.
Meta ads - Facebook and Instagram campaigns
Awareness, traffic, conversions and retargeting. Precise audience targeting and measurable return - from a team that manages Meta campaigns every day.
Advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
Meta Business Partner
WHY META ADS
Facebook and Instagram campaigns that reach the right person
The Meta platform lets you target audiences precisely by interest, behaviour and lookalike audiences. We build campaigns that are not just visually appealing - they turn interest into real results. We use retargeting, lookalike audience building and systematic testing of ad variations at every campaign stage.
Irina and Arturs run Meta accounts with experience in B2C and e-commerce. Direct communication with the specialist who actually works on your account.
Precise audience
Targeting by interest, behaviour and lookalike audiences.
Retargeting
We bring visitors back with personalised ads.
A/B testing
Every step is tested - data decides the winner.
Visual formats
Images, video and carousels that grab attention and convert.
WHAT WE DO
Campaigns for every stage - from brand exposure to sales
The Meta platform covers Facebook, Instagram and Audience Network. We treat it as one system, not a set of separate channels.
Traffic campaigns
Visitor flow to your website, landing page or product catalogue. We optimise for conversions - real business value, not just clicks.
Conversion campaigns
Sales, enquiries, calls. Meta Pixel + Conversions API provide accurate data flow - campaigns optimise against business outcomes.
Retargeting
We bring back visitors who did not complete a purchase or form.
AD FORMATS
A format for every goal
Carousel
Up to 10 visuals in a single ad. Ideal for product catalogues, service overviews or storytelling.
Video
In-feed video, Reels and Stories formats. Video captures attention faster and holds it longer than a static image.
Stories & Reels
Vertical formats for a full-screen experience. High engagement, lower CPM and a native feel because they match organic posts.
Dynamic Ads
Automatically shows products from your catalogue. A personalised experience for each user based on their behaviour on your site.
PROCESS
How we run Meta campaigns
01
Week 1
Strategy and setup
We define goals, audiences and funnel stages. We install Meta Pixel, Conversions API and event tracking. We create the ad creatives.
02
Week 2
Campaign launch
We structure campaigns by priority stage. We test audiences, creatives and offers.
03
Every month
Optimisation and reports
We analyse ROAS, CPA, CTR and conversion paths. We control and adjust budgets, audiences and creatives.
FAQ
Frequently asked questions about Meta ads
What is the Meta Pixel and why does it matter?
The Meta Pixel is a code snippet on your website that tracks visitor actions - page views, add-to-cart, purchases. It lets you build retargeting audiences, measure conversions and optimise campaigns with data rather than guesswork.
How does Meta target audiences?
Meta offers three audience types: Core (demographics, interests, behaviour), Custom (your customers, website visitors, email lists) and Lookalike (audiences similar to your best customers). Combining them delivers precise reach.
What is the minimum budget for Meta advertising?
Technically Meta lets you start from €1 per day. In practice we recommend at least €300-€500 per month as an advertising budget so the algorithm has enough data to optimise. For smaller budgets we focus on a single goal and a narrow audience.
Do we need to produce the ad creatives ourselves?
No. We produce the ad visuals and copy - static images, video adaptations and carousels. If you already have materials we adapt them to the platform's requirements.
How do you measure Meta ads performance?
We measure ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR, conversion volume and value. Meta Ads Manager + GA4 give the full view - from click to purchase. Weekly reporting and a monthly business review are included.
Let's get started
Your audience is already on Meta
30 minutes. No commitment. We'll discuss whether Facebook and Instagram ads fit your business and your goals.