Email marketing - the channel that still converts best

B2B lead generation. Personalised outreach that opens direct conversations with prospective customers.

Our experience is the value we add

In advertising since 2008 Business since 2013 Google Partner since 2015 Full-service agency B2B lead generation

WHY EMAIL MARKETING

The channel with the highest ROI - when you run it strategically

Email marketing is not the spam you see in your junk folder every day. It is personalised messages to decision-makers, plus automated communication built around one goal: real contact.

13 years of experience across B2B and B2C segments.

Highest ROI

On average 36 USD for every 1 USD invested - the most effective digital channel.

Automated system

Domain protection

5 sending domains with SPF, DKIM, DMARC - your reputation stays protected.

B2B focus

Personalised outreach that reaches decision-makers, not a generic audience.


YOUR SITUATION

Email marketing has not worked for you so far?

Emails landing in spam?

Misconfigured DNS, poor sender reputation or spam triggers in the content. We start with a deliverability audit - we find the cause and fix it before we send anything new.

No time for manual sending?

Not sure what to write?

Blank screen and no idea what your audience cares about? Leave it to the professionals. We build a content calendar and write emails that open conversations.


Process

What email marketing rollout looks like

A systematic approach from audit to optimisation.

01
Week 1

Deliverability audit

We check DNS (SPF, DKIM, DMARC), sender reputation, and existing list quality. We identify why emails end up in spam.

02
Week 2

Strategy + plan

We define the target audience, segmentation, content calendar and automation flows. A clear roadmap for the next 3 months.

03
Week 3

Platform setup

We configure the email platform, integrations, lists, automation flows and templates. Everything ready to run.

04
Every week

Campaign execution

Regular sends, A/B testing, content creation. Every email is considered and measured.

05
Every month

Analysis + optimisation

Open rate, click rate, conversions. What works - we scale. What does not - we change. A monthly report with business numbers.


WHAT WE DO

A full B2B email marketing system

From strategy to the first replies - we build an automated system that works on behalf of your sales team.

01

Target audience research

We define the industries and company sizes you want to reach. We pull a quality B2B contact database from the available sources.

  • Industry and segment definition
  • Contact verification
  • Personalised copy preparation
02

Automated email sequence

We build a multi-step email flow: initial offer, plus two follow-up emails.

  • 3-5 step automated sequence
  • A/B testing (subjects, content)
  • AI personalisation for each recipient
03

Domain and reputation protection

We use 5 separate domains with 15 mailboxes to protect the reputation of your main domain. Your business stays safe.

  • 5 separate sending domains
  • 15 mailboxes in rotation
  • SPF, DKIM, DMARC configuration
  • Deliverability monitoring
04

Delivering results to your sales team

We forward every reply (positive, negative, neutral) to the people you nominate. You receive warm contacts for follow-up.

  • Real-time reply forwarding
  • Qualification of positive leads
  • CRM integration (if needed)
  • Weekly reports
05

Multichannel approach

We combine email campaigns with Google Ads and Meta advertising.

  • Email + Google Ads
  • Retargeting after email opens
  • Unified measurement and attribution
INDUSTRIES WE RECOMMEND EMAIL MARKETING FOR

Learn more: B2B lead generation for your company



Reviews

Client voices on our Google profile

4.8
51 public reviews · Google Business Profile
Read all on Google → See all reviews →

"Conversions are growing and costs have come down. We really enjoy working with the JKonsult team."

Irina Stepanova Sales Director, tavapolise.lv

"The collaboration runs remotely without wasting our time. A very effective team."

Raimonds Peļņa Business Development Director, KODO IT

"Thanks to SIA J Konsult we are increasing our website traffic and winning new customers."

Oļegs Zariņš Managing Director, Power Therm

"We've won new customers. The partnership really delivers results."

Dace Vaitišķe Commercial Director, Premium Medical

"We are very pleased with the quality of service and the work of the JKonsult team."

Rita Rozentāle Senior Sales Manager Baltics, Schoeller Allibert

"We highly value the J Konsult SIA team's knowledge and expertise in digital marketing."

Ieva Lielmane PA Specialist, RSU Stomatology Institute

"The J Konsult team is in the right place and works with genuine passion."

Karīna Priede Marketing Manager, Baumit

"Genuinely invested in improving their clients' results and delivering high-quality service."

Laura Davidova Marketing Manager, Mobire Latvia

"The partnership has brought us many new customers and helped retain the existing ones."

Aleksandrs Vinslovs Board Member, Komanda24

"Recommendations that work in today's internet. Thanks for that - J Konsult SIA."

Santa Viškere-Dudare E-shop Manager, L'Occitane

"Very professional and highly responsive to our requests."

Anna Krakhina Senior Marketing Executive, Caudwell Collection

"You have plenty of competitors, but I'll say it again - we're very pleased with the partnership."

Juris Feldmanis Board Member, Siguldas Bloks

Real client feedback from the Google Business Profile and partnership letters.


QUESTIONS

Frequently asked questions about email marketing

How much do email marketing services cost?
Email campaign management starts from EUR 300+VAT per month. The price depends on subscriber list size and sending frequency.
Why do emails land in the spam folder?
The most common reasons are sending large volumes without warming the domain, poor subscriber list quality, or spam trigger words in the subject line and content.
Is email marketing GDPR compliant?
Yes, when it is done properly. B2B outreach is permitted on the legitimate interest basis.
How often should emails be sent?
Emails are sent in 3 rounds with a few days between them. If a recipient replies to any email, that sending sequence is automatically stopped.
What is the ROI of email marketing?
Email marketing delivers the highest ROI in digital marketing - on average 36 USD for every 1 USD invested (DMA, 2023). In the Latvian B2B segment we typically see open rates of 25-35% and click rates of 3-8%, depending on the industry and list quality.
What is a drip campaign?
A drip campaign is an automated email sequence triggered by a specific event - for example, a form submission, a purchase or a defined time interval. Each email in the sequence moves the recipient closer to conversion by gradually building trust.
Which platform do you use for email sending?
We work with Mailchimp, ActiveCampaign, Brevo (Sendinblue), Klaviyo and other platforms. The choice depends on your business needs, subscriber volume and integration requirements. We recommend the best fit for each client individually.
Can you help build an email list?
Yes. We build lead capture forms, landing pages and opt-in mechanisms that grow your subscriber base organically. For B2B lead generation we use targeted outreach with personalised messages. We never buy email lists - that hurts deliverability and reputation.

Let's work together

Let's talk about your email strategy

30 minutes. No obligation. A clear plan - whether we work together or not.

Request a quote

Tell us about your project

We'll get back to you within one working day with a concrete proposal.

Enquiry about: Email marketing services

We reply within one working day · No obligation · Confidential