Short formats (6-15s)
Bumper ads, TikTok Spark, Reels. Maximum recognition in minimal time.
Video advertising - YouTube, TikTok and social media video
Video strategy, production and distribution. From idea to conversion - all in one team.
In advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
Video Ads since 2016
WHAT VIDEO ADVERTISING IS
Video that works as a sales tool - not just a brand element
Video advertising is the most effective way to reach an audience that is not yet ready to click on a banner.
- YouTube Ads - in-stream, bumper, discovery and Shorts
- TikTok Ads - organic-style video with precise audience targeting.
- Meta video - Reels, Stories, Feed video
- LinkedIn video - B2B audience with professional content
Each channel has its own strategy, its own format and its own KPIs.
Video production
From script to finished video content.
YouTube Ads
Video ad campaigns on the YouTube platform.
Social media video
Formats for Facebook, Instagram, TikTok and LinkedIn.
Remarketing
Video remarketing for audiences that already engage.
FORMATS
Which video formats work best
Medium formats (15-60s)
YouTube in-stream, Facebook Feed. Long enough to explain the offer.
Longer formats (1-3 min)
Testimonials, product demos, case studies. Ideal for remarketing audiences.
PROCESS
How we run video campaigns
01
Week 1
Strategy and brief
We define the audience, channels, formats and KPIs. We prepare the creative brief.
02
Weeks 2-3
Production and campaigns
We coordinate filming, build campaign structures, set up tracking.
03
Every month
Optimisation and reporting
We analyse VTR and conversions. We test new formats and audiences.
QUESTIONS
Frequently asked questions about video advertising
On which channels do you place video ads?
YouTube, TikTok, Meta, LinkedIn. Choice depends on the audience.
Does JKonsult also produce the video itself?
We coordinate video production. For filming we bring in professional producers.
What is the optimal video ad length on different platforms?
6s bumper, 15-30s on social media, up to 60s on YouTube.
How do you measure video ad effectiveness?
Views, VTR, clicks, conversions. Each format has its own KPIs.
How much does video ad management cost in Latvia?
Management from EUR 400+VAT/month. Production from EUR 500+VAT per video.
Let's start working together
Show your business in video
30 minutes. No obligations. We'll discuss which channel and format will work for your video.