Precise B2B targeting
LinkedIn lets you reach people by job title, industry, company size, seniority and education. No other platform offers this depth of professional filtering for the B2B segment.
LinkedIn advertising - B2B audiences with high purchase intent
Sponsored Content, InMail and Lead Gen Forms - reach decision makers by job title, industry and company size.
Advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
LinkedIn B2B
WHY LINKEDIN
The only platform where you can target by job title and decision level
Decision makers in a professional mindset
LinkedIn users are in a professional mode. They look for solutions, partners and opportunities. That means higher conversion quality - even if CPC is higher than on other platforms.
Lead Gen Forms without a landing page
LinkedIn Lead Gen Forms auto-fill with the user's profile data - name, job title, company, email. This reduces friction and lifts conversion rates by 2-3x compared to an external form.
AD FORMATS
LinkedIn ad formats that work in the B2B segment
LinkedIn offers several formats - each suited to a different B2B goal. We choose a combination based on your sales cycle and audience:
- Sponsored Content - ad posts in the feed with image, video or carousel. The best format for brand awareness and thought leadership.
- Message Ads (InMail) - personalised messages delivered directly to the recipient's LinkedIn inbox. High open and click-through rates for B2B offers.
- Lead Gen Forms - forms that auto-fill with LinkedIn profile data. Ideal for whitepaper, webinar and demo requests.
Every format can be combined with retargeting - to stay in touch with people who have shown interest but are not yet ready to decide.
PROCESS
How we run LinkedIn campaigns
01
Week 1
Audience and strategy
We define the ideal customer profile (ICP), choose formats and build the messaging sequence. We align with your sales team.
02
Week 2
Campaign build
We create the Campaign Manager structure, set goals, add the Insight Tag and conversion tracking. Each format is its own campaign.
03
Every month
Optimisation and reports
We analyse CTR, CPL and conversion quality. We adjust audiences, creatives and bidding strategy. Monthly business report.
FAQ
Frequently asked questions about LinkedIn advertising
How much does LinkedIn advertising cost in Latvia?
LinkedIn CPC in Latvia is typically €2-€8, depending on audience and format. It is more expensive than Meta or TikTok, but the audience quality and conversion value in the B2B segment make up for it. The minimum daily budget is €10.
What LinkedIn ad formats are available?
The main formats: Sponsored Content (posts in the feed), Message Ads (InMail), Lead Gen Forms (forms without a landing page), Conversation Ads and Document Ads. Each format has its own purpose - awareness, lead generation or remarketing.
Does LinkedIn advertising work for small B2B companies?
Yes. LinkedIn lets you precisely target by job title, industry, company size and geography. Even with a monthly budget of €500-€1000 you can reach a specific group of decision makers in Latvia or the Baltics. What matters most is audience quality, not volume.
How do LinkedIn Lead Gen Forms differ from regular forms?
Lead Gen Forms auto-fill with the user's LinkedIn profile data - name, job title, company, email. The user only needs to press a button. This reduces friction and lifts conversion rates by 2-3x compared to landing page forms.
How long until results from LinkedIn advertising?
The first data appears within 1-2 weeks. The B2B sales cycle is longer than B2C, so we recommend evaluating full ROI after 2-3 months. LinkedIn is a long-term channel - it builds relationships and trust, not just clicks.
Let's get started
Reach decision makers directly
30 minutes. No commitment. We'll discuss whether LinkedIn advertising fits your B2B business.