A second chance to convert
Most buyers do not convert on the first visit. Remarketing reminds them about your offer at the moment they are ready to decide.
Remarketing - bringing back visitors who left
Display, video, RLSA and dynamic remarketing. A second chance to convert people who already know your business.
In advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
Remarketing experts
WHAT REMARKETING IS
97% of visitors leave without taking action. Remarketing brings them back
Remarketing shows your ad to people who have already visited your website but did not convert. They already know your brand - now they just need the right nudge at the right moment.
We run remarketing as a strategic channel, not as automated tracking. Each audience segment gets its own message and its own offer:
- Display remarketing - banner ads across the Google Display Network (3 million+ sites)
- Video remarketing - YouTube ads for past visitors
- RLSA - tailored Search campaigns for people who already visited your site
- Dynamic remarketing - automatically shows the exact products a user viewed
Remarketing is the most cost-efficient channel by CPA - the audience is already qualified. We help you use it wisely.
A second chance to convert
We bring back visitors who did not convert the first time.
Lower CPA
Remarketing audiences convert at lower acquisition cost.
Personalised messages
Creative tailored to each audience segment.
Display and video
Remarketing across Google Display, YouTube and Gmail.
BENEFITS
Why remarketing is a must-have channel
Lower CPA
The remarketing audience already knows your brand. That means higher click-through rate, higher conversion rate and lower cost per customer than cold traffic.
Personalised messages
Each audience segment gets its own message. Those who viewed pricing get an offer. Those who added to cart get a reminder. Those who read the blog get expert content.
PROCESS
How we set up remarketing
01
Week 1
Audience segmentation
We define audiences by behaviour - page viewers, cart abandoners, converted customers. Each group gets its own remarketing scenario and duration.
02
Week 2
Creative and campaigns
We build ads for each audience segment. We set frequency capping to avoid overexposure. We launch Display, Video and/or RLSA campaigns.
03
Every month
Optimisation and refresh
We analyse conversions by audience and refresh creative to prevent ad fatigue. We adjust audience segments and durations based on real data.
QUESTIONS
Frequently asked questions about remarketing
How large an audience does a remarketing campaign need?
Google Ads Display remarketing requires at least 100 active users on the list. Search remarketing (RLSA) needs at least 1,000. If your website receives 500+ unique visitors per month, remarketing is already feasible and effective.
How long does a remarketing cookie stay active?
The default duration is 30 days, but it can be set up to 540 days. Duration should match the buying cycle - 7-14 days for fast e-commerce purchases, 60-90 days for B2B services.
What kind of creative works in remarketing campaigns?
The best results come from personalised creative - a reminder about the viewed product, a special offer, or social proof. Dynamic remarketing automatically shows the exact products the user looked at.
How do you control ad frequency so you do not annoy users?
We set frequency capping - usually 3-5 impressions per day per user. Showing ads too often has a negative effect. We also monitor ad fatigue and rotate creative regularly.
Is remarketing compatible with GDPR requirements?
Yes, provided a proper cookie consent mechanism is in place. Remarketing cookies may only load after the user has given consent. We help configure consent mode so campaigns run within GDPR.
Let us get started
Bringing your customers back.
30 minutes. No commitment. We will evaluate your remarketing potential and audience size.