TikTok advertising - the fastest-growing audience

In-feed ads, Spark Ads and branded-content campaigns on a platform where business costs are still relatively low and engagement is among the highest on social media.

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Advertising since 2008 Business since 2013 Google Partner since 2015 Full-service agency TikTok since 2020

WHY TIKTOK ADVERTISING

The platform growing faster than any other - and your customers are already there

TikTok is not just for young people. For B2C and e-commerce businesses it is a channel with the lowest CPM and the highest engagement. We build video campaigns that look organic, not like ads.

In-feed ads, Spark Ads and TopView formats. Arturs runs TikTok accounts with experience across the Latvian and Baltic markets.

AD FORMATS

TikTok ad formats that work in Latvia

TikTok offers several ad formats - each suited to a different goal. We choose a combination that matches your business stage and budget:

In-Feed Ads - ads that appear in the user's feed as natural content. Supports clicks, conversions and app installs.
Spark Ads - paid distribution of your existing organic content. Preserves authenticity and social proof.
Branded Content - collaborations with creators who talk about your product in their own style. Higher trust than traditional advertising.

Every format can be combined with a retargeting strategy - reminding people who saw your content but did not act yet.

PROCESS

How we run TikTok campaigns

Week 1

Strategy and content

We analyse the audience, define formats and build a content plan. If you don't yet have video, we help with the creative brief or organise production.

Week 2

Campaign launch

We set up the TikTok Ads Manager structure, targeting and conversion tracking. Each format gets its own campaign with its own budget.

Every month

Optimisation and reports

We analyse views, CTR, conversions and engagement. We test new creatives and adjust audiences. Monthly business report included.

FAQ

Frequently asked questions about TikTok advertising

Does TikTok advertising work for B2B companies?

TikTok is primarily a B2C channel, but B2B brands also succeed with expertise-driven content and employer branding. If your target audience is 18-45, TikTok can be an effective secondary channel - especially alongside a LinkedIn strategy.

How much does TikTok advertising cost in Latvia?

TikTok ad cost in Latvia starts from €0.01-€0.03 per view. The minimum campaign budget is around €20 per day. The actual cost depends on audience size, format and competition in your category.

Do I need to produce the video content myself?

Not necessarily. We help with creative briefs, video adaptation and a Spark Ads strategy that uses existing organic content. If needed, we organise video production with our partners.

What audience can I reach on TikTok in Latvia?

More than 400,000 people actively use TikTok in Latvia. The largest group is 18-34, but the platform's audience is growing quickly across older groups too. Targeting is available by interest, demographics, behaviour and custom audiences.

How quickly can I see results from TikTok advertising?

The first data arrives within 48-72 hours of launching the campaign. For optimisation we recommend at least 2-4 weeks so the algorithm collects enough data and improves performance. Full effectiveness is usually visible after 4-6 weeks.

Let's get started

Reach the fastest-growing audience

30 minutes. No commitment. We'll discuss whether TikTok advertising fits your business.

Request a quote +371 25 707 255