Food supplements
A food supplements brand that needed to lift Meta ads efficiency and bring the cost per purchase back under control.
Challenge
The client had a steady volume of purchases, but the cost per purchase (CPA) had climbed to unsustainable levels. The Meta ads campaigns needed a structural rebuild to bring a better return on ad spend.
Solution
JKonsult rebuilt the campaigns, cleaned up the audience logic and sharpened the conversion signals within the first week of the engagement. The approach was data-driven, with fast testing cycles and continuous optimisation.
Results
Within the first days the number of purchases was roughly two to three times higher than in the same period before the partnership, while cost per purchase dropped by up to 80%.
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