Keyword research
We analyse search volume, competition and trends. We identify keywords where your business can realistically compete and attract quality traffic. The focus is on commercial and transactional keywords, not only informational ones.
Content SEO - content that ranks in Google and attracts customers
Keyword research, content strategy, pillar pages and topical authority building. We create content that answers real questions in your industry.
Our experience is our added value
Advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
Content experts
WHAT IS CONTENT SEO
Content that sells - not just content that fills pages
Content SEO is not simply "writing blogs". It is a strategic approach where every piece of content is built with a clear goal - to rank for a specific keyword, answer a specific question and attract a specific audience.
We start with research - what your target audience is actually searching for, what questions they have, and where your competitors leave gaps. Then we build a content strategy that systematically fills those gaps:
- Keyword research - not only volume, but intent (informational, commercial, transactional)
- Pillar pages - core topic pages that build topical authority
- Content clusters - interlinked articles that strengthen rankings
- Existing content optimisation - we improve what is already there before writing new material
The result is organic traffic that grows systematically, not chaotically. Content that attracts visitors and converts them into customers.
Strategic approach
Every article answers a real question your audience is searching for.
SEO audit
Before creating content - an audit that reveals where and how you can be found.
Increased traffic
Organic traffic that grows systematically, not chaotically.
AI SEO
Optimisation not only for Google, but also for ChatGPT and Perplexity search.
WHAT WE DO
Three pillars that form the content SEO strategy
Content strategy and pillar pages
We build a topical structure - core pillar pages and supporting articles that are interlinked. This structure shows Google that your site is an authority on a specific topic, not just a collection of posts.
Content creation and optimisation
We write content that answers real questions, includes keywords naturally and is structured for Google to understand. We also optimise existing content - often the biggest gains are hidden in material already published.
PROCESS
How we work with content SEO
01
Week 1-2
Research
Keyword research, competitor content analysis, existing content audit. The result is a prioritised keyword list with search volume, competition and intent.
02
Week 3-4
Content plan
Topical structure, pillar page definition, content calendar. For every piece - target keyword, intent, structure and interlinking plan.
03
Ongoing
Creation and publishing
Content writing, SEO optimisation, publishing and results monitoring. Regular analysis of positions and traffic.
QUESTIONS
Frequently asked questions about content SEO
What is content SEO?
Content SEO is a strategic approach to content creation based on keyword research, search intent analysis and topical authority building. Unlike simple article writing, content SEO covers research, structural planning, internal linking and ongoing optimisation.
How often should new content be published?
Quality is more important than quantity. One well-researched, comprehensive article per month can deliver more than 10 shallow posts. Publishing frequency depends on industry competition, existing content volume and available resources. We adapt the pace to your business.
Does JKonsult write the content?
Yes - we handle both content strategy and content creation. Content creation covers keyword research, structural planning, writing, SEO optimisation and publishing. We work in Latvian and English.
How is content SEO effectiveness measured?
Key metrics: organic traffic to specific pages, keyword position changes, click counts from Google (GSC data), time on page, conversions from organic traffic. Results typically become visible within 3-6 months.
How much does content SEO cost?
Content SEO is part of the SEO retainer package that starts from €400+VAT per month. Standalone content projects (pillar page creation, content audit, keyword research) are priced individually based on scope and complexity.
Let's start working together
Build content that works like a salesperson
30 minutes. No obligation. We will show you how a content strategy can attract new customers from Google.