Product visibility in search
Image, price and store name - all visible before the click. The buyer knows what they will get. That filters unqualified traffic and reduces wasted clicks.
Google Shopping - product ads for e-commerce businesses
Shopping campaigns, product feed optimisation, Merchant Center and Performance Max. Your products at the top of Google search.
In advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
E-commerce since 2014
WHAT GOOGLE SHOPPING IS
Your products with price and image - right in the search results
Google Shopping displays your products with image, price and store name right at the top of the search results. The buyer sees what they will get and for how much - before ever clicking the ad.
That means higher purchase intent and a better conversion rate than standard text ads. We manage the full Shopping ecosystem:
- Merchant Center - product feed creation, validation and optimisation
- Standard Shopping - full control over bids, product groups and priorities
- Performance Max - AI-driven campaigns across the Google network
- Feed optimisation - titles, descriptions, categories, images, prices
A well-optimised product feed accounts for 70% of Shopping campaign success. That is where we start.
Product visibility
Image, price and title shown before the click.
High purchase intent
Shopping ads reach people ready to buy now.
ROAS focus
Every campaign optimised for return, not just clicks.
Automated optimisation
Smart Shopping and Performance Max management.
BENEFITS
Why Google Shopping works for e-commerce
Higher purchase intent
Shopping results reach people already searching for a specific product. They are not in the research phase - they are comparing prices and ready to decide. Conversion is closer than in Search campaigns.
Automated optimisation
Performance Max and Smart Shopping use Google's machine learning to find the best buyers across the Google network. Your budget goes where the return is highest.
PROCESS
How we set up and run Shopping campaigns
01
Weeks 1-2
Feed and Merchant Center
We create or optimise the product feed. We clean up Merchant Center - validation, titles, categories, images. Without a clean feed, Shopping will not perform.
02
Weeks 2-3
Campaign structure and launch
We split products into groups and set bids and budgets. We launch standard Shopping and/or Performance Max depending on catalogue size and goals.
03
Every month
ROAS optimisation
We analyse product performance, adjust bids and exclude unprofitable products. The focus is ROAS and real sales data, not just clicks.
QUESTIONS
Frequently asked questions about Google Shopping
How do you set up a Google Shopping campaign?
You need a Google Merchant Center account with an approved product feed, a link to your Google Ads account, and the campaign itself. We handle the full setup - from feed optimisation to campaign structure and conversion tracking.
How do you optimise a product feed?
A high-quality product feed includes precise titles with keywords, detailed descriptions, correct Google categories, quality images and up-to-date prices. Every element affects whether your product appears in a relevant search.
What is a good ROAS for Google Shopping campaigns?
A good ROAS depends on the vertical and product margin. On average, for e-commerce in Latvia we target ROAS 400-800% (€4-€8 revenue per €1 spent). For high-margin products, ROAS can reach 1000%+.
Performance Max or standard Shopping - which to choose?
Performance Max combines all Google channels in one campaign with AI optimisation. Standard Shopping gives more control over bids and product groups. We often use both - PMax for broad reach, standard Shopping for focused categories.
How many products are needed to start with Shopping?
Technically, one product is enough. In practice we recommend at least 20-50 products so the campaign has enough data to optimise. For larger catalogues (500+ products) Shopping becomes particularly effective.
Let us get started
Your products - at the top of Google.
30 minutes. No commitment. We will evaluate your store's Shopping potential.