Serpantinas - a welding equipment retailer that significantly improved ads performance and conversion rates after the website redesign.
Challenge
After the new website went live, the client needed to restructure the advertising campaigns and lift the overall conversion performance.
Solution
JKonsult rebuilt the Performance Max and Search campaigns around the new design, tightening tracking and optimising the paths to conversion.
Results
+67%
Growth in conversions
3x
Increase in PMax conversions
-33%
Lower CPA
What these numbers do not show: a new website went live before the advertising work, and the published data does not show how much of the improvement belongs to each of the two changes. The starting point and the period are not published.
Jānis Kursītis
CEO, JKonsult
Good results start with an audit and a clear goal, not guesswork. We measure, test and focus the budget on what actually works.