Serpantinas

Serpantinas - an e-commerce brand that significantly improved ads performance and conversion rates after the website redesign.

Challenge

After the new website went live, the client needed to restructure the advertising campaigns and lift the overall conversion performance.

JKonsult rebuilt the Performance Max and Search campaigns around the new design, tightening tracking and optimising the paths to conversion.

+67%

Growth in conversions

Increase in PMax conversions

-33%

Lower CPA

After the campaign restructure overall conversions grew by 67% and cost per acquisition dropped by a third in the same period.

The next step

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