Funeral services

A funeral services provider that needed to grow enquiry volume and improve the profitability of its Google Ads campaigns.

Challenge

The client needed to grow enquiry volume and improve Google Ads efficiency on a limited budget in a sensitive industry where targeting and tone demand extra care.

Solution

JKonsult introduced a two-phase strategy. In 2024 the focus was on building visibility and a clean conversion signal; in 2025 the budget was scaled up and more aggressive growth campaigns were launched.

Results

What these numbers do not show: the starting volume and the budget are not published, so the multipliers describe the change, not the scale.

Jānis Kursītis CEO, JKonsult

Good results start with an audit and a clear goal, not guesswork. We measure, test and focus the budget on what actually works.