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Google Ads
Funeral services
A funeral services provider that needed to grow enquiry volume and improve the profitability of its Google Ads campaigns.
Challenge
The client needed to grow enquiry volume and improve Google Ads efficiency on a limited budget in a sensitive industry where targeting and tone demand extra care.
Solution
JKonsult introduced a two-phase strategy. In 2024 the focus was on building visibility and a clean conversion signal; in 2025 the budget was scaled up and more aggressive growth campaigns were launched.
Results
+33%
Click volume growth
-33%
Cost per click reduction
12x
Conversion value increase
Within the first days the number of enquiries was roughly 2-3 times higher than in the same period before we started. Cost per acquisition dropped sharply at the same time.