Google Ads and Meta already working?
Then ChatGPT Ads is the next channel to test. Not to replace Google or Meta, but as an additional place to reach a customer while they are searching, comparing and deciding.
ChatGPT advertising in Latvia: a new way to reach potential customers
Advertising in ChatGPT appears at the moment someone describes their situation, compares the options and decides. We open the advertising account, prepare the campaigns, set up result tracking and take on the full day-to-day management.
Our experience is the value we add
In advertising since 2008
Business since 2013
Google Partner since 2015
ChatGPT Ads management
Full-service digital agency
WHY CHATGPT ADS WITH JKONSULT
ChatGPT advertising - a results-driven approach
ChatGPT Ads is a new channel, but what decides the outcome of a campaign has not changed - a precise audience, a clear offer, a landing page that matches it, correct conversion tracking and regular optimisation.
Our job is not simply to switch on advertising inside ChatGPT. First we look at whether this channel genuinely fits your overall customer acquisition strategy alongside Google Ads, Meta advertising and SEO. If we can see that you would gain more right now from fixing the existing channels, improving the website or tightening up conversion tracking, we say so.
- Daily budget from EUR 15
- Tracking of valuable actions
- Fixed agency fee
- Effective campaigns
- Regular A/B tests
- Regular reporting
Account setup
We open the advertising account, build the initial campaign structure and apply the settings it needs.
Conversion tracking
We set up result tracking so campaigns are judged on enquiries, purchases and business return, not clicks alone.
Campaign optimisation
We read the data and keep developing the ads, the campaign structure and the budget split.
One team
Google Ads, Meta, SEO, landing pages and ChatGPT Ads run inside one strategy, not side by side.
YOUR SITUATION
Is ChatGPT Ads a fit for your company?
Want to start while competition is still forming?
ChatGPT Ads has been available in Latvia since August 2026. Starting earlier means collecting data sooner and learning what actually works in your industry.
Would rather not learn another platform?
We open the advertising account, prepare the campaigns and the ads, set up result tracking and take on the full management. You set the business goal and the budget; the technical execution, optimisation and daily work on the campaigns are ours.
THE BASICS
What is ChatGPT advertising (ChatGPT Ads) and how does advertising in ChatGPT work?
ChatGPT Ads is OpenAI's advertising solution that lets companies reach ChatGPT users with sponsored content. The ad appears below the answer and is marked as sponsored. It is shown to people on the free and Go plans; paid plans carry no advertising.
The difference from a search engine is in how people behave. On Google someone types two or three words. In ChatGPT they describe the situation, ask follow-up questions, compare the options and only then choose. That makes the conversation context, the relevance of the offer and the page the ad leads to just as important as keyword selection.
01/04
THE BASICS
How ChatGPT advertising is built
Below is what we see in our own ChatGPT Ads account and in the OpenAI advertiser documentation. The platform is moving fast, so before every project we check what is available at that moment.
01/10
Checked on 6 September 2026 in our own advertising account.
ChatGPT Ads, Google Ads and Meta - how they differ
The three channels do not compete with each other, because they reach a person at different moments. The table shows where ChatGPT advertising fits into your customer acquisition.
The table scrolls sideways
| ChatGPT Ads | Google Ads | Meta advertising | |
|---|---|---|---|
| When a person sees it | In a conversation, while describing their situation and asking for advice | In search, when they type keywords | In the feed, while browsing content |
| What decides who sees it | Conversation context and geography | Keywords, intent and audiences | Interests, behaviour and lookalike audiences |
| Volume in Latvia | Small, the channel has only just opened | Large and stable | Large |
| Auction competition | Still low, there are few advertisers | High in most industries | Medium to high |
| When it makes sense to start | Once the core channels are in order and there is room to test | Almost always, if the product is searched for | When you have the visuals and a clear audience |
ChatGPT Ads does not replace Google Ads or Meta advertising. It is an additional channel that is cheaper right now precisely because there are still few advertisers in it.
WHAT WE DO
ChatGPT Ads services under one strategy
01
ChatGPT Ads account setup
We open the advertising account in OpenAI Ads Manager, complete the company details, sort out access and build the initial campaign structure.
Account02
Campaign strategy
We define the business goal, the audience, the offer, the campaign structure and the budget.
We agree on what the campaign has to deliver - visits, enquiries, sales or another result that matters to the company.
Strategy03
Context and audience strategy
We build campaigns around customer needs, the specifics of the product or service, and the situations in which someone is looking for that particular solution. The aim is to appear at the moment the interest already exists.
ChatGPT Ads is not a copy of a Google Ads exact-match keyword list, and we do not build it as one.
Context04
Ads and creative
We write the ad copy, shape how the offer is communicated and produce the visual material required.
We test several messages and offer angles so the campaign does not rest on a single version of one ad.
Creative05
Conversion tracking
We install the OpenAI pixel or the server-side Conversions API, set up UTM parameters and the analytics integrations.
We record purchases, enquiries, sign-ups and other events that matter to the company. The point is to judge the campaign on a real result, not on click count alone.
Tracking06
Campaign management and optimisation
We regularly review impressions, clicks, CTR, CPC, spend, conversions and cost per result.
Based on the data we adjust the ads, the campaign structure, the budget split and the other parameters available.
Optimisation07
ChatGPT Ads for e-commerce
OpenAI Ads Manager supports campaigns built from a product feed, and the format is close to what an online store already sends to Google Shopping.
Before we start we check whether that option is open in your specific account and market, and only then plan the work.
E-commerceNot sure yet whether this channel suits you? We start the conversation with your goal, your service and your customer acquisition options, not with contract details.
Get a proposalProcess
How we launch a ChatGPT advertising campaign
We work month to month, with no long-term commitment. In the first stage we prepare the account and the campaigns. After that come data, testing and regular optimisation.
01
Start
Business goal
We establish what the advertising has to achieve - more sales or enquiries, new customers, or greater visibility.
02
Week 1
Account and strategy
We create the ChatGPT Ads account, the campaign structure and the initial strategy.
03
Weeks 1-2
Tracking and ads
We set up result tracking and prepare the advertising material.
04
Launch
Campaign launch
We submit the campaign for review and follow the first data once it goes live.
05
Every month
Regular optimisation
We test ads, offers and budget. The goal is not more clicks but more business results.
PRICING
ChatGPT Ads pricing
The cost has two parts: the advertising budget and the agency management fee. The advertising budget always stays under your control.
Setup
€200 +VAT/one-off
- ChatGPT Ads account setup
- Initial campaign structure
- Preparation of the first campaigns
- Initial ad settings
- Launch
Ongoing campaign management
Introductory offerfrom €250 +VAT/month
- Regular campaign analysis
- Optimisation
- Budget management
- Ad testing
- Result monitoring
The advertising budget is not included in the service fee. If design or video production, landing page development or a more complex tracking implementation is also needed, those are quoted separately.
EXPERIENCE
A new advertising platform, an experienced team behind the results
Performance advertising since 2008
JKonsult founder Jānis Kursītis has worked in digital advertising since 2008. Platforms change, but the principles of data, strategy and optimisation stay the same.
Google Ads, Meta and ChatGPT Ads together
We do not look at ChatGPT Ads in isolation. We assess how it complements your Google Ads, social media advertising and the rest of your customer acquisition channels.
Decisions based on data
We judge campaigns on measurable business results, not on clicks and other surface metrics alone. If the data shows the result is not good, we say so plainly and look for a fix rather than dressing up the report.
Early experience with the new platform
JKonsult already works inside OpenAI Ads Manager and builds ChatGPT Ads advertiser accounts and campaigns for companies in Latvia.
MARKET
ChatGPT Ads in Latvia
ChatGPT Ads expanded across Europe on 24 August 2026, becoming available in 31 European countries, Latvia among them. At first advertisers could get started through the OpenAI Ads Solutions team, agency partners or technology partners. Since 1 September 2026 the self-serve Ads Manager has been rolling out to European advertisers as well, where the advertising account can be created independently.
Is advertising in ChatGPT available in Latvia?
Yes. A company registered in Latvia can create and verify its own advertising account in OpenAI Ads Manager and run campaigns for both the Latvian and export markets.
Who sees the ads?
Ads are shown to free and Go plan users, below the ChatGPT answer and marked as sponsored. Plus, Pro and Enterprise plans carry no advertising.
What can be measured?
The OpenAI pixel, the server-side Conversions API and UTM parameters are available. We pick the implementation based on your website and existing measurement setup.
Information updated in September 2026. The ChatGPT Ads platform is developing fast, so before starting work we check availability, features and account options for each company individually.
OUR DATA
What our own ChatGPT ads show in the first days after launch
Right now more is being claimed about the cost of ChatGPT advertising than is actually being shown. So we ran the first campaign ourselves, with our own money and our own offer, and below is what we see in the account. These are our numbers, not industry averages, but they are measured rather than estimated.
Click-through rate (CTR)
about 1%
Roughly one in a hundred times the ad appeared in a conversation it ended in a click through to our page.
Cost per click
1.11-1.28 €
Lower than the estimates being quoted publicly for ChatGPT advertising. The reason is simple: in Latvia there is still almost nobody to compete with in the auction.
Cost per 1000 impressions
12.68-14.14 €
We only pay for clicks, so this figure is calculated from actual spend and impressions.
Cost per enquiry
10.60 €
In the first two days after launch we received 8 enquiries. That is a cost per enquiry many industries no longer reach in Google Ads.
Data for 4 and 5 September 2026 from a single JKonsult advertising account, a campaign aimed at a Latvian audience with a fixed bid per click. That is one advertiser, one industry and a few days, so we treat the numbers as a first reference point rather than a market norm. Enquiries in this period were counted from the website form and email, not from the pixel, because it was not yet connected. That is exactly why we set up tracking for clients before a campaign goes live rather than after.
“Conversions are up, costs are down! We really enjoy working with the JKonsult team.”
“Cooperation runs remotely, without wasting our time. An extremely efficient team.”
“Thanks to SIA J Konsult, we are increasing our website traffic and winning new customers.”
“We have gained new customers. Our partnership really delivers results.”
“We are very satisfied with the quality of the service and the work of the JKonsult team.”
“We highly value the knowledge and experience of the J Konsult SIA team in digital marketing.”
“The J Konsult team is in the right place and works with passion!”
“Genuinely invested in improving the client's results and delivering high-quality service.”
“Our partnership has brought many new customers and helped retain existing ones.”
“Recommendations that work in today's internet. Thanks for that - J Konsult SIA.”
“Very professional and highly responsive to our requests.”
“Many of your competitors - I will say again that we are very satisfied with the cooperation.”
Real client reviews from Google Business Profile and partnership letters.
CLIENT STORIES
How JKonsult helps its clients
Video interviews with clients whose advertising and marketing are run by the JKonsult team.
Client testimonial
Industra Bank
Financial services and banking sector
Client testimonial
Husis
Garden and forestry equipment
Client testimonial
Dīvāni Nr1
Furniture retail and e-commerce
Client testimonial
Alwark
Construction and real estate development
Client testimonial
BR Group
Industrial equipment sales and service
Client testimonial
Pārcelšanās24
Moving and logistics services
Client testimonial
Dreiliņu stādi
Gardening and plant nursery
Client testimonial
Mobire
Car leasing and mobility solutions
Client testimonial
Grīziņdārzs
Health and rehabilitation centre
Client testimonial
Fitstore
Sports equipment and nutrition e-shop
Client testimonial
BAO
Asian cuisine restaurant and catering
Client testimonial
AMRO
Manufacturing and industrial solutions
Client testimonial
Transport and Telecommunication Institute
Higher education and study programmes
Client testimonial
Nordic Powerberries
Superfoods and health food
Client testimonial
Dr. Jūlija Katkeviča 24/7 dental clinic
24/7 dental clinic
QUESTIONS
Frequently asked questions about ChatGPT Ads
What is ChatGPT Ads?
ChatGPT Ads is OpenAI's advertising solution that lets companies show sponsored content inside ChatGPT. The ad appears below the answer and is labelled accordingly. It is shown to free and Go plan users.
Is ChatGPT Ads available in Latvia?
Yes. On 24 August 2026 ChatGPT Ads became available in 31 European countries, Latvia among them, and since 1 September European advertisers have been able to open an account themselves in OpenAI Ads Manager.
How do you advertise in ChatGPT?
A company needs a verified advertiser account, a considered campaign structure, advertising material, a clear budget and result tracking in place. We can run the whole process on the company's behalf.
Can conversions be tracked for ChatGPT ads?
Yes. The OpenAI pixel, the server-side Conversions API and UTM parameters are available. We choose the implementation based on the client's website and technical setup.
How does ChatGPT Ads differ from Google Ads?
On Google a person types a few keywords. In ChatGPT they describe the situation and ask follow-up questions, so the conversation context and the relevance of the offer matter as much as the keyword list. The ad appears below the answer rather than above the search results.
How much does one click cost in ChatGPT advertising in Latvia?
In our own campaigns in Latvia the average cost per click has been EUR 1.37. Industry publications in the United States report USD 2 to 5 per click, so the channel is currently far cheaper in Latvia. You pay per click, not per impression.
How much does ChatGPT Ads management cost?
The initial account and campaign setup costs €200 + VAT. Ongoing management costs at least €250 + VAT per month or 10% of the advertising budget - whichever is higher. The advertising budget is not included in that fee.
What advertising budget is needed?
It depends on the industry, the market and the goals. At the start the budget has to be large enough to collect data and judge fairly what the new channel delivers. We name a specific figure after talking through your offer.
Which industries cannot advertise in ChatGPT?
Outside the United States the advertising policy does not allow health services, dietary supplements, legal services, gambling, alcohol, tobacco or cryptocurrencies. Household and consumer goods, local services, travel, entertainment, education and digital products are allowed.
Does advertising influence ChatGPT's answers?
No. The ad appears as a separate, labelled block below the answer. The answer itself is produced independently, and paying for an ad does not change what ChatGPT tells the user.
Can the advertiser see users' conversations?
No. Advertisers have no access to conversations or their content. The advertising account shows only aggregated results - impressions, clicks, cost and conversions - with no information about a specific person or their question.
How is ChatGPT Ads different from GEO and AI SEO?
ChatGPT Ads is paid advertising - you pay per click and the placement is marked as sponsored. GEO, or AI SEO, is work on your website's content and structure so that the company is mentioned and cited in the answer itself, at no media cost. The two work together: advertising delivers a result immediately, GEO builds up over time.
Let's start working together
Let's start ChatGPT Ads while the channel is still new
We will look at your business, your offer and your advertising goal. If ChatGPT Ads is not the best channel in your situation, we will say that too.