Blog - insights into digital marketing
Articles on SEO, Google Ads, AI search engines and digital marketing strategy.
Our experience is the value we add
What is SEO?
An introduction to search engine optimisation - what it is, how it works and why it matters for any business with a website. Clear and jargon-free.
ReadSEO optimisation - the complete guide
A comprehensive guide to SEO optimisation in the Baltics - from foundational settings to content strategy and measuring real results.
ReadOn-page SEO
On-page SEO fundamentals - heading structure, meta tags, internal links and content optimisation. Practical steps you can apply today.
ReadTechnical SEO
The technical health of your website - speed, indexation, mobile experience, structured data. What to check and how to fix the most common issues.
ReadWebsite SEO optimisation
How to optimise an existing website for search engines - the audit process, setting priorities and rolling out changes with measurable outcomes.
ReadSEO pricing in Latvia
What does SEO cost in Latvia? The market price range, what drives the cost and how to choose between cheap SEO and SEO that actually works.
ReadSEO audit - how to run one
The steps and methodology of an SEO audit - how to assess the state of a website, find critical issues and build an action plan for improvements.
ReadAI SEO - ChatGPT and Perplexity
How AI search engines are changing the SEO game - the impact of ChatGPT, Perplexity and other tools on search, and what to do about it today.
ReadGoogle Ads campaign results improved by 399%
A real case study - how we reduced CPA for a gates and fencing company from €35.16 to €8.80 and quadrupled conversions with minimal changes.
ReadHow to get Google Ads certified?
A full guide to Google Ads certification - the 6 certification types, exam preparation, benefits and the difference between a certificate and the Partner badge.
ReadCompetitor price monitoring - how to stay competitive?
How automated price monitoring helps businesses make data-driven decisions, protect margins and react to market shifts in real time.
ReadB2B email marketing - how to win new clients?
How to use email marketing to acquire B2B clients - ROI up to 36x, automation, personalisation and analytics combined in one strategy.
ReadWhat to know when choosing a digital advertising agency?
The 4 key criteria for choosing an agency, the most common mistakes and how JKonsult approaches the strategic partner role in 2026.
ReadStrategic partnership - how businesses grow faster
A 90-day partnership cycle - marketing leadership, ad account management and strategic growth thinking combined in one service.
ReadLet's start the conversation about your strategy.
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