We find wasted budget
On average, 20-40% of Google Ads budget is spent inefficiently - on irrelevant keywords, wrong audiences or poor ads. The audit shows exactly where.
Google Ads audit - diagnosing your campaign performance
Full account audit - structure, keywords, creative, budget spend and conversion tracking. Free initial review.
In advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
200+ audits completed
WHAT A GOOGLE ADS AUDIT IS
Clear diagnostic - not generic suggestions, a concrete action plan
A Google Ads audit is a systematic review of your account that shows where money is being spent effectively and where it is being wasted. We do not sell audits as a standalone product - it is the first step before any engagement.
During the audit we analyse:
- Account structure - whether campaigns are logically organised and budget is allocated according to priorities
- Keywords - quality, relevance, negative keyword lists, match types
- Creative - ad copy, extensions, A/B testing history
- Budget spend - where the money goes and whether it produces results
- Conversion tracking - whether the data is trustworthy and whether you are measuring the right actions
The deliverable - a concrete report with prioritised recommendations and a forecast of the expected outcome.
Budget waste analysis
We find where the advertising budget is spent without results.
Missed opportunities
We identify campaign growth potential.
Action plan
A concrete prioritised list of improvements.
Free initial review
The first audit call is free and without commitment.
BENEFITS
What you get from the audit
We surface missed opportunities
Accounts often have unused formats, audiences or campaign types that could drive additional conversions. We find them and assess the potential.
A clear action plan
Not generic suggestions, but a concrete priority list - what to do first, what next, and what outcome to expect.
PROCESS
How the audit works
01
Day 1
Free initial review
We connect to your account (read-only). Within 30 minutes we prepare an initial review with the key findings - what works, what does not, and where the biggest potential lies.
02
3-5 days
Full audit
Detailed account analysis - structure, keywords, creative, budget, tracking. The deliverable is a report with a prioritised action plan and a budget forecast.
03
After the audit
Presentation and next steps
A 30-minute call to walk through the findings. After that - either your team implements it, or we continue the engagement. No pressure, no commitment.
QUESTIONS
Frequently asked questions about the Google Ads audit
What does a Google Ads audit cover?
The audit covers account structure, campaign settings, keyword quality, negative keyword analysis, ad creative, budget allocation, conversion tracking correctness, Quality Score and competitor benchmarking.
How long does a Google Ads audit take?
Initial review - 1 business day. Full audit with a detailed report and action plan - 3-5 business days, depending on account size and number of campaigns.
Is the initial review free?
Yes. The initial review with the key findings is free and with no commitment. If we see room for improvement, we offer a full audit with a detailed action plan.
When is the right time for a Google Ads audit?
When campaigns are not delivering the expected return, before scaling budget, before seasonal campaigns, after switching agencies, or when you are not sure conversion tracking is set up correctly. A regular audit every 6 months is good practice.
What happens after the audit?
You receive a detailed report with concrete recommendations, a prioritised action plan and a budget forecast. From there, either your team implements it, or we continue as your JKonsult partner. No pressure.
Free initial review
Find out where your budget goes
Free initial review. 30 minutes. No commitment. Clear findings about your Google Ads account.