We find wasted budget
On average, 20-40% of Google Ads budget is spent inefficiently - on irrelevant keywords, wrong audiences or poor ads. The audit shows exactly where.
Google Ads audit - diagnosing your campaign performance
Full account audit - structure, keywords, creative, budget spend and conversion tracking. Free initial review.
In advertising since 2008
Business since 2013
Google Partner since 2015
Full-service agency
200+ audits completed
WHAT A GOOGLE ADS AUDIT IS
Clear diagnostic - not generic suggestions, a concrete action plan
A Google Ads audit is a systematic review of your account that shows where money is being spent effectively and where it is being wasted. We do not sell audits as a standalone product - it is the first step before any engagement.
During the audit we analyse:
- Account structure - whether campaigns are logically organised and budget is allocated according to priorities
- Keywords - quality, relevance, negative keyword lists, match types
- Creative - ad copy, extensions, A/B testing history
- Budget spend - where the money goes and whether it produces results
- Conversion tracking - whether the data is trustworthy and whether you are measuring the right actions
The deliverable - a concrete report with prioritised recommendations and a forecast of the expected outcome.
Budget waste analysis
We find where the advertising budget is spent without results.
Missed opportunities
We identify campaign growth potential.
Action plan
A concrete prioritised list of improvements.
Free initial review
The first audit call is free and without commitment.
BENEFITS
What you get from the audit
We surface missed opportunities
Accounts often have unused formats, audiences or campaign types that could drive additional conversions. We find them and assess the potential.
A clear action plan
Not generic suggestions, but a concrete priority list - what to do first, what next, and what outcome to expect.
PROCESS
How the audit works
01
Day 1
Free initial review
We connect to your account (read-only). Within 30 minutes we prepare an initial review with the key findings - what works, what does not, and where the biggest potential lies.
02
3-5 days
Full audit
Detailed account analysis - structure, keywords, creative, budget, tracking. The deliverable is a report with a prioritised action plan and a budget forecast.
03
After the audit
Presentation and next steps
A 30-minute call to walk through the findings. After that - either your team implements it, or we continue the engagement. No pressure, no commitment.
CLIENT STORIES
How Google Ads helps real businesses
Video interviews with clients whose Google Ads campaigns are run by the JKonsult team.
Client testimonial
Alwark
Logistics. How a strategic Google Ads approach delivers a stable lead flow.
Client testimonial
Mobire
SaaS in the Baltics. A strategic growth partnership across Baltic markets.
Client testimonial
Industra Bank
Finance. Brand and performance campaigns in a regulated industry.
Client testimonial
Dīvāni Nr1
Retail and e-commerce. Product feed optimisation.
RESULTS IN NUMBERS
Google Ads audit results for clients
An audit is the starting point - it reveals where the account and campaigns lose money. Here is what clients achieved after the audit and its recommendations.
Google Ads
Gates and fencing company
In 30 days we improved the Google Ads conversion path - CPA dropped from €35.16 to €8.80, contacts grew from 4-10 to 37 per month.
399%
Conversions
-75%
CPA
-64%
Bounce
Google Ads
Serpantīnas
After a website redesign we restructured the campaigns - conversions grew by 67%, CPA dropped by 33%.
+67%
Conversions
3x
PMax
-33%
CPA
Google Ads
Insurance brokers
For an insurance broker over 2 years, purchases grew by 83% with cost per purchase reduced by 36%.
+83%
Purchases
-36%
CPA
3x
Volume
“Conversions are up, costs are down! We really enjoy working with the JKonsult team.”
“Cooperation runs remotely, without wasting our time. An extremely efficient team.”
“Thanks to SIA J Konsult, we are increasing our website traffic and winning new customers.”
“We have gained new customers. Our partnership really delivers results.”
“We are very satisfied with the quality of the service and the work of the JKonsult team.”
“We highly value the knowledge and experience of the J Konsult SIA team in digital marketing.”
“The J Konsult team is in the right place and works with passion!”
“Genuinely invested in improving the client's results and delivering high-quality service.”
“Our partnership has brought many new customers and helped retain existing ones.”
“Recommendations that work in today's internet. Thanks for that - J Konsult SIA.”
“Very professional and highly responsive to our requests.”
“Many of your competitors - I will say again that we are very satisfied with the cooperation.”
Real client reviews from Google Business Profile and partnership letters.
QUESTIONS
Frequently asked questions about the Google Ads audit
What does a Google Ads audit cover?
The audit covers account structure, campaign settings, keyword quality, negative keyword analysis, ad creative, budget allocation, conversion tracking correctness, Quality Score and competitor benchmarking.
How long does a Google Ads audit take?
Initial review - 1 business day. Full audit with a detailed report and action plan - 3-5 business days, depending on account size and number of campaigns.
Is the initial review free?
Yes. The initial review with the key findings is free and with no commitment. If we see room for improvement, we offer a full audit with a detailed action plan.
When is the right time for a Google Ads audit?
When campaigns are not delivering the expected return, before scaling budget, before seasonal campaigns, after switching agencies, or when you are not sure conversion tracking is set up correctly. A regular audit every 6 months is good practice.
What happens after the audit?
You receive a detailed report with concrete recommendations, a prioritised action plan and a budget forecast. From there, either your team implements it, or we continue as your JKonsult partner. No pressure.
Free initial review
Find out where your budget goes
Free initial review. 30 minutes. No commitment. Clear findings about your Google Ads account.