AI SEO - optimisation for ChatGPT and Perplexity search

The new search paradigm. We optimise your site so that AI search engines - ChatGPT, Perplexity, Google AI Overview - cite your content as a source.

Our experience is our added value

Advertising since 2008 Business since 2013 Google Partner since 2015 Full-service agency AI search experts

WHAT IS AI SEO

A new channel - AI search cites rather than ranks

AI search engines - ChatGPT, Perplexity, Google AI Overview - changed the rules. They do not show a list of 10 links like Google. They give one synthesised answer and cite sources. Your goal is to become the cited source.

We optimise sites for AI visibility with concrete, measurable steps:

  • ChatGPT optimisation - GPTBot access, content structured for citation
  • Perplexity visibility - citation-friendly content with clear definitions
  • llms.txt standard - a file at the root of your site that helps AI understand your content
  • Structured data - schema.org markup that improves AI comprehension

AI SEO does not replace traditional SEO - it adds to it. A strong Google foundation is a prerequisite for AI visibility.

ChatGPT optimisation

GPTBot access and content structured for AI citation.

Perplexity visibility

Citation-friendly content with definitions and Q&A blocks.

Citation-friendly content

Content structured so AI engines cite it as an authoritative source.

llms.txt standard

A file at the root of your site that helps AI models understand content.


WHAT WE DO

Three pillars of AI SEO optimisation

Technical access for AI crawlers

Robots.txt configuration for GPTBot, PerplexityBot and other AI crawlers. llms.txt file creation and maintenance. We make sure AI search engines can reach your content without JavaScript rendering barriers.

Content structured for citation

Q&A blocks, clear definitions, unique data and expertise-driven content. We structure content so AI search engines can cite it as an authoritative source - not just read it, but also reference it.

Schema markup and E-E-A-T

Schema.org structured data (Person, Organization, Article, FAQ), author profiles and expertise signals. AI search engines give preference to sources with clear authority and demonstrable competence.


PROCESS

How we implement AI SEO

01
Week 1-2

AI visibility audit

We check how your site appears in ChatGPT, Perplexity and Google AI Overview results. We analyse competitor citation positions and identify opportunities.

02
Week 3-4

Implementation

llms.txt creation, robots.txt configuration, content restructuring with Q&A blocks and definitions, schema markup implementation, author profile creation.

03
Ongoing

Monitoring and optimisation

Regular AI citation monitoring, content updates and creation of new citation-friendly material. AI search algorithms change - we adapt.


QUESTIONS

Frequently asked questions about AI SEO

What is AI SEO?
AI SEO is the optimisation of your site so it is visible in AI search engines - ChatGPT, Perplexity, Google AI Overview and others. It covers content structuring for citations, llms.txt implementation and technical accessibility for AI crawlers. Unlike traditional SEO, where the goal is the top 10, AI SEO targets becoming the cited source.
How do AI search engines differ from Google?
Google shows a list of links, while AI search engines provide a synthesised answer and cite sources. In AI search, the goal is not to break into the top 10 - it is to become the cited source in the AI-generated answer. That means content structure and authority matter more than classic ranking factors.
What is llms.txt?
llms.txt is a text file at the root of your site that helps AI search engines understand your site's content and structure. It works similarly to robots.txt but is optimised for the needs of AI models. The file contains a site description, a list of key pages and a content hierarchy in plain text.
Does AI SEO replace traditional SEO?
No. AI SEO is an additional channel, not a replacement. A strong traditional SEO foundation is a prerequisite for AI visibility - AI search engines often cite pages that already rank well in Google. We always start with traditional SEO and then extend to AI channels.
How much does AI SEO optimisation cost?
AI SEO is part of the SEO retainer package that starts from €400+VAT per month. Standalone AI SEO projects (llms.txt implementation, content restructuring for citation, AI visibility audit) are priced individually based on site size.

Let's start working together

Become the cited source in AI search

30 minutes. No obligation. We will show you how your site looks in ChatGPT and Perplexity results.

Request an AI SEO consultation

Tell us about your project

We will reply within one working day with a concrete proposal.

Enquiry about: AI SEO

We reply within one working day · No obligation · Confidential