Technical SEO - fix the foundation so your site can grow

Core Web Vitals, indexation control, mobile-first optimisation and schema markup. We sort the technical foundation of your site so that content and ads can perform at full power.

Request a technical audit +371 25 707 255

Our experience is our added value

Advertising since 2008 Business since 2013 Google Partner since 2015 Full-service agency Core Web Vitals experts

WHAT IS TECHNICAL SEO

The site foundation - without it, content and ads cannot perform

Technical SEO is the optimisation of your site's infrastructure - it makes sure Google can efficiently find, read and index your content. Without a solid technical foundation, even excellent content can stay invisible.

We work with concrete, measurable technical elements:

Core Web Vitals - LCP, CLS, INP optimisation for speed and stability
Indexation control - robots.txt, canonical tags, XML sitemap management
Mobile-first - mobile version optimisation as Google's primary index
Schema markup - structured data that improves visibility in search results

The result is a faster, more stable site that Google understands and indexes correctly. That directly influences rankings and Google Ads quality score.

Core Web Vitals

LCP, CLS, INP - speed and stability that Google measures.

Indexation control

We make sure Google sees exactly what you need it to see.

Mobile-first

The mobile version is Google's primary index - it must be flawless.

Schema markup

Structured data that improves visibility and CTR in search.

WHAT WE DO

Three pillars that form the technical SEO foundation

Speed optimisation

Core Web Vitals analysis and improvement - LCP under 2.5s, CLS under 0.1, INP under 200ms. Image optimisation, code cleanup, server configuration and caching strategy. A faster site means better rankings plus cheaper clicks in Google Ads.

Crawlability and indexation

Robots.txt configuration, XML sitemap optimisation, canonical tag management and noindex/nofollow strategy. We make sure Google spends its crawl budget wisely - indexing what matters and ignoring what does not.

Structured data and mobile-first

Schema.org markup implementation (LocalBusiness, Service, FAQ, Product, BreadcrumbList), mobile version audit and optimisation. Structured data improves CTR with rich snippets in search results.

PROCESS

How we work with technical SEO

Week 1-2

Technical audit

Full site scan - speed, indexation, mobile version, structured data, security. The result is a prioritised list of issues with an impact assessment.

Week 3-6

Implementation

Fixing critical issues - Core Web Vitals improvement, indexation cleanup, schema markup implementation, mobile version fixes. We work with your developer or handle it ourselves.

Ongoing

Monitoring

Regular Search Console supervision, Core Web Vitals monitoring, indexation error detection. Issues are fixed before they impact rankings.

QUESTIONS

Frequently asked questions about technical SEO

What is technical SEO?

Technical SEO is the optimisation of your site's infrastructure so search engines can efficiently find, read and index your content. It covers speed optimisation, mobile version improvement, indexation management and structured data implementation. Unlike content SEO, technical SEO focuses on how the site works, not what it says.

What are the main Core Web Vitals metrics?

Three main metrics: LCP (Largest Contentful Paint) - main content loading speed, target under 2.5 seconds; CLS (Cumulative Layout Shift) - visual stability, target under 0.1; INP (Interaction to Next Paint) - interaction speed, target under 200ms. Google uses these metrics as a ranking signal.

How often should a technical SEO audit be done?

We recommend a full technical audit every 3-6 months. Google Search Console should be monitored weekly so that new errors or indexation issues are caught early. If the site changes regularly (new products, design updates), an audit is needed more often.

Does the mobile version affect SEO rankings?

Yes, it is critical. Google uses mobile-first indexing - it evaluates the mobile version of your site as the primary one. A slow, non-responsive mobile site or hidden content directly impacts rankings. More than 70% of searches in Latvia happen on mobile devices.

How much does technical SEO cost?

Technical SEO is part of the SEO retainer package that starts from €400+VAT per month. Standalone technical audits and Core Web Vitals optimisation are priced individually based on site size and complexity. For a simple WordPress site, an audit and basic fixes can start from €300+VAT.

Let's start working together

Fix the site foundation for growth

30 minutes. No obligation. We will show you where the technical weaknesses of your site are holding back growth.

Request a technical audit +371 25 707 255