MyKiwi - a platform that grew its active user base 55x in six months through strategic Google Ads optimisation.
Challenge
The client needed to grow platform visibility and user engagement while bringing advertising costs under control.
Solution
JKonsult launched Google Ads campaigns with a strategic optimisation plan focused on improving campaign efficiency and cutting cost per click.
Results
55x
Increase in active users
-84.7%
Lower average CPC
4x
Increase in sign-ups
Jānis Kursītis
CEO, JKonsult
Good results start with an audit and a clear goal, not guesswork. We measure, test and focus the budget on what actually works.