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Google Ads
MyKiwi
MyKiwi - a platform that grew its active user base 55x in six months through strategic Google Ads optimisation.
Challenge
The client needed to grow platform visibility and user engagement while bringing advertising costs under control.
Solution
JKonsult launched Google Ads campaigns with a strategic optimisation plan focused on improving campaign efficiency and cutting cost per click.
Results
55x
Increase in active users
-84.7%
Lower average CPC
4x
Increase in sign-ups
Within the first months the number of active users grew dramatically, while the average cost per click dropped by almost 85%.
The next step
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