A B2B outbound email programme that, over a short engagement, generated high-quality conversations and multiple qualified opportunities across European markets.
Challenge
The client needed to generate high-quality business conversations and qualified leads across several European markets using a targeted outbound email approach.
Solution
JKonsult ran focused B2B email campaigns in multiple European countries with localised messaging and a personalised approach to decision-makers, segmented by industry and role.
Results
100+
Active B2B conversations
10+
Qualified opportunities
5-10%
Average reply rate
What these numbers do not show: a qualified opportunity is not a closed deal. The number of emails sent is not published either, so the reply rate cannot be converted into a number of conversations.
Jānis Kursītis
CEO, JKonsult
Good results start with an audit and a clear goal, not guesswork. We measure, test and focus the budget on what actually works.