Structural engineering
A structural engineering firm that, with targeted B2B email outreach in Scandinavia, achieved over 60% open rate and 50% qualified positive replies.
Challenge
The client's goal was to win new B2B partners in Scandinavia by reaching companies that need structural engineering and design services.
Entering the Swedish, Norwegian and Finnish markets was not straightforward - the right partners were specific, decision-makers were hard to reach through traditional channels, and cold paid advertising in this kind of B2B niche would not be the most efficient way to start quality conversations.
Solution
We launched targeted B2B email campaigns that addressed the right companies and decision-makers in these markets directly. This made it possible to start conversations with potential partners quickly, without a long sales cycle or large advertising spend.
The campaigns delivered strong results for the industry - 64% open rate and 3% reply rate, both highly competitive figures in the B2B cold outreach segment.
An additional layer of value: when we manually reviewed the actual replies, 50% of them were positive and qualified for further sales conversations.
Just as important - those conversations also surfaced potential partners for testing new programmes, opening up collaboration opportunities that would most likely never have appeared without direct outreach.