Discovery Ads is an advertising format that lets you show carousel-style ads at moments when the audience is open to new discoveries.
1. Immersive and interactive
Single-product images or a carousel format. Combines audience targeting with visual storytelling.
2. Machine learning at the core
Google optimises the best combinations of headlines, descriptions and images.
3. Google Discover
Ads appear in Google Discover - addressing the shift from queries to no-query surfaces, and from text to visual.
4. Broad reach
- YouTube - mobile feed placements
- Google Discover - 800 million users
- Gmail - promotions tab
5. Familiar audience targeting
In-market segments, affinity categories and custom audiences - the same options as on the Display network.
Optimisation tips
- Use high-quality images from existing campaigns
- Start with specific segments
- Daily budget should be at least 10x the target CPA
- Wait for 40 conversions before making changes
Jānis Kursītis
CEO, JKonsult
"Discovery Ads are not for everyone - this format warms up an audience rather than driving direct sales. For my clients, I have launched it specifically in the brand-building phase."