The company specialises in the sale and installation of gates and fences. It has operated since 2008 with an active website since 2017.
The situation before optimisation
The website had several critical issues:
- No phone number or email was easily accessible for contact
- Contact information was hidden at the bottom of the page
- Filling in the enquiry form was complicated and required navigating through multiple sections
- A high bounce rate indicated a poor user experience
Before optimisation
Budget/month€250-350
Forms/month1-3
Calls/month3-7
CPA€35.16
Bounce rate85.66%
After optimisation
Budget/month€325.60
Forms/month9
Calls/month28
CPA€8.80
Bounce rate31.20%
399% improvement
What we implemented
- Contact section added to the page header with an instant-call option for mobile devices
- "Request a quote" button linking to the enquiry form
- Product and service reorganisation for clarity
- Enquiry form copy improvement for specificity and clarity
Results after 30 days
Cost per conversion dropped from €35.16 to €8.80 - roughly four times cheaper. Bounce rate fell from 85.66% to 31.20%. Total conversions grew from 4-10 to 37 per month.
The first month's budget was only €325.60 - essentially unchanged from the previous period. This means the improvement was achieved not by increasing the ad budget, but by improving the website's conversion path.
Jānis Kursītis
CEO, JKonsult · Google Ads expert since 2008 · SEO strategist
"399% growth is not magic - it is three months of work on structure, creatives and audience. The important thing is to start from an audit, not a burst."