The main factors that influence the cost of Google Ads are the industry you are working in, the country you want to advertise on, the competition, the quality of the website, the current SEO positions on the website. Of course, there are many other factors we will tell you in person.
The goals you set also determine the budget needed to achieve them. Is your goal to be at the top of Google's search selection? Or are the goals to gain new customers? There are industries where new customer value is high and competition is fierce. In such industries spending on your goals will also be higher.
Setting up a campaign is the work you need to do to start each Google Ads campaign. Define goals, set up the homepage, Google Analytics, Google Ads, ad text, campaign creation. All of this must be done before your Google ad starts working online.
As a result of Google's selection there are four Top positions above the organic selection result. Being in the Top positions means not only attracting more customers but also costing more. The desire to be the first, second on Google Ads selection result will increase the cost of your advertising budget.
Your ad budget will definitely increase with the use of remarketing. Remarketing will attract more attention from your website visitors, your offer will be more noticeable and thus your sales opportunities will increase.
Standard contracts are 3-6-9-12 month cooperation agreements, the cost of concluding a 12-month contract may be slightly lower than that of a three-month contract. Campaign optimisation, results from aggregation, strategy change, data analysis and the rest take time. This is not a short-term project, with few exceptions such as seasonal business where changes can be seen from the first Google advertising, but a long-term project on Google Advertising, statistics and reaching set goals take time.
The bigger the goals and the challenges, the more the agency has to work to achieve the goals you have set. As your advertising budget increases, so does the amount of work the agency invests in it, which of course affects the monthly cost of maintaining your Google Ads campaign.